General Electric Company — biographical portrait
A Documentary Film

General Electric Company

Founded 1892

A documentary is being written about General Electric Company — and you can help shape it. Read the script, pitch scenes, share what you know. When it's done, you'll be first to watch.

See the script

Be #1 or #2 in every market, or get out.

— Company History and Corporate Evolution

(continuous since 1975) -

— Products and Innovations

Strategy Welch's core mandate: Every business must be first or second in its market, or face divestiture. This drove: - Aggressive market share battles - Exit from commoditized businesses - Focus on high-margin, defensible positions - Investment in market leadership ####

— Leadership and Management Philosophy